Strategy and architecture
SEO roadmaps, market and competitor research, opportunity prioritization, international planning, site structure and ecommerce taxonomy.
About Indexora
Independent SEO research and practical systems shaped by hands-on work across complex search markets.
Why Indexora exists
Search advice is easy to repeat and difficult to verify. Indexora creates a durable place for practical analysis, documented experiments and reusable workflows.
This is not an agency lead-generation site. The work is organized as an editorial publication, a research lab and a growing resource library.
How we test
Each study begins with a narrow question, a written hypothesis and an observation plan.
- Define the claimState what the experiment can and cannot answer.
- Control the changeKeep unrelated signals stable where the environment allows it.
- Publish limitationsSeparate an observation from a transferable conclusion.
Editorial principles
Useful work should make its evidence, uncertainty and incentives visible.
- Evidence
- Claims are linked to observable sources, documented tests or clearly labeled interpretation.
- Independence
- Commercial relationships will be disclosed where they could influence a recommendation.
- Corrections
- Material changes are dated. Errors are corrected directly, without hiding the earlier context.
- Utility
- Every guide should help a reader make a decision, run a check or complete a task.
Aiden Zhou (Zhou Zhanchao) founded Indexora after three years of hands-on work in Google SEO, including two years at a Google services provider. His experience centers on turning search data, technical evidence and business constraints into clear priorities.
He has read Google's Search and SEO documentation from beginning to end more than ten times. Primary documentation remains the reference point whenever a recommendation needs to be checked.
SEO work Aiden covers
Technical diagnosis
Crawl, rendering and indexation audits, canonicalization, structured data, Core Web Vitals, migrations and launch quality assurance.
Demand and content
Keyword research, search intent analysis, topic systems, content briefs, on-page optimization, internal linking and content refreshes.
Measurement and recovery
Search Console and analytics review, backlink analysis, ranking and traffic-drop diagnosis, Google update assessment, reporting and testing.
Industry experience
- Visual industriesPhotography and camera equipment, AI video
- Home and lifestyleHome and furniture, bedding
- Consumer goodsPet supplies, maternal and baby products
- TechnologyEnergy storage
Every recommendation is adapted to the site's market, search results, business model and available data.
Certifications
Independent, verifiable credentials from HubSpot Academy and Semrush Academy, issued to Aiden.
HubSpot SEO II CertifiedHubSpot AcademyMar 13, 2026 – Apr 11, 2028ID a4443160395e4dc79e0f74ff3f7cc585 
SEO CertifiedHubSpot AcademyMar 12, 2026 – Apr 11, 2027ID 77545d2613584558b17722648c91201c 
Semrush SEO Crash Course with Brian DeanSemrush AcademyCompleted 2025 · valid to Mar 17, 2026ID c43a0804fb 
Content-Led SEO with Brian DeanSemrush AcademyCompleted 2025 · valid to May 18, 2026ID 10c3264298