Keyword Research in 2026: Build a Demand Map, Not a List
Search engines read meaning now, so keyword research means mapping intent, grouping terms into clusters you can own, and testing the plan against live results.
Read moreIndependent search & web growth lab
Search changes. We test what actually works.
Indexora publishes practical SEO research, experiments, tools and playbooks for modern search.
Latest Insights
Clear analysis for the parts of search that deserve a closer look.
August 2026 Google Spam Update: Diagnose a Traffic Drop
What Google confirmed about the August 2026 spam update, with a diagnostic workflow and three cross-industry Semrush case studies.
Read moreSEO Strategy That Compounds Instead of Chasing Every Update
Clicks are down and AI answers sit on top of results, yet the foundation that gets a page picked has not changed. Here is where to spend effort in 2026.
Read moreHow Google Crawls, Renders, and Indexes Your Pages
Discovery runs as a pipeline from crawl to render to index. Here is where it breaks on modern sites and the signals that keep your content reachable.
Read moreInside the Lab
Protocols, observations and limitations are published alongside the result.
Can AI Search Cite a New Website?
Early observations are being collected. No general conclusion has been published.
CSR vs SSR: A Search Indexing Experiment
Delivery pattern mattered less than reliable discovery, stable metadata and complete rendered content.
Trailing Slash Canonical Test
The cleanest consolidation appeared when redirects, canonicals, sitemaps and internal links agreed.
AI Searchadvanced
AI Visibility Audit Skill
An AI visibility audit workflow to document how ChatGPT, Perplexity and Google AI cite your brand, using repeatable prompt families you can rerun each month.
Works with
AI answer engines, prompt log, source inventory
Technical SEOintermediate
Technical SEO Audit Skill
A reusable technical SEO audit workflow for crawling a site, validating indexability and turning technical evidence into a prioritized list of fixes.
Works with
Screaming Frog, Sitebulb, Google Search Console, browser devtools
Keyword Researchintermediate
Keyword Clustering Workflow
A keyword clustering workflow that groups search demand by shared intent, page purpose and real result overlap, so each cluster maps to one page you can own.
Works with
spreadsheet, keyword platform export, search result samples
SEO Auditbeginner
Internal Linking Audit Skill
An internal linking audit workflow to find weak crawl paths, ambiguous anchors and missed contextual links, without reducing the review to raw link counts.
Works with
crawler export, analytics landing pages, content inventory
Free SEO Tools
Small utilities for checking one important signal at a time.
Meta Preview
Coming soonReview how titles and descriptions may read in search results.
Canonical Checker
Coming soonInspect declared, resolved and redirected canonical URLs.
Hreflang Generator
Coming soonPrepare reciprocal language and region annotations.
Redirect Checker
Coming soonTrace response chains and final destinations.
Playbooks for execution
Practical guides that turn a search problem into a reviewable sequence.
Browse playbooks