Website Launch

Website Launch SEO Playbook

A website launch SEO playbook to protect crawlability, URL signals, redirects and measurement through a new site launch or a domain migration.

Difficulty
advanced
Estimated time
Planning, release and post-launch validation

Execution sequence

  1. 01Inventory

    Map existing canonical URLs, value signals and ownership.

  2. 02Redirect

    Create one-to-one destinations based on purpose and content continuity.

  3. 03Validate

    Test metadata, canonicals, robots controls and crawlable navigation.

  4. 04Release

    Publish sitemaps, verify analytics and monitor server behavior.

  5. 05Observe

    Track crawl errors, indexation and priority query groups.

Preserve what already works

Export canonical URLs, organic landing pages, internal links and metadata. Mark the pages that must retain a close destination.

Make redirect decisions by purpose

Map each valuable old URL to the closest equivalent page. Do not send every retired page to the homepage.

Test before release

Crawl staging where access rules permit. Validate navigation, canonicals, robots directives, XML sitemaps and structured data on each template.

Monitor the real launch

Watch server errors, redirect chains and index coverage. Compare priority query groups and landing-page paths instead of relying on one sitewide total.

Site search

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