Content
A content brief workflow that turns audience needs, search intent and your existing pages into a clear, evidence-led brief writers can act on without guesswork.
beginner
keyword research, content inventory, editorial guidelines
This skill creates a focused editorial brief that explains why the page should exist and what evidence it needs.
Use it after topic selection and before drafting. It is also useful when an existing article has lost focus.
State the reader task first. Define the page contribution, supporting evidence, required sections and useful internal paths. Let the outline follow the job of the page.
Create a content brief for the supplied topic and audience.
Define the reader task, search intent and unique contribution before writing an outline.
Include evidence requirements, questions the page must answer and relevant internal links.
Do not prescribe a word count unless the publishing constraint requires one.